70%
Foundational Hydration

Your body is
70% water.
Most of it isn't staying.

Plain water passes through you. Sports drinks are built for athletes.
ORS is for hospitals. Nobody built a daily hydration formula
around the science of retention. Until now.

No spam. Just the launch.
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70%
of the human
body is water
2.5L
lost daily
just existing
1 in 5
Indians are
chronically dehydrated
0
daily formulas
built for retention
Why SEVENTY Exists

Water alone
is not enough.

When you drink plain water, most of it passes through your body without being retained at the cellular level. Your kidneys excrete the excess. You hydrate briefly, then dehydrate again.

Sports drinks help slightly — but they're formulated for athletes burning thousands of calories, loaded with sodium your body doesn't need on a regular day.

ORS was designed for acute illness. Not for your Tuesday morning.

SEVENTY is the first formula built specifically for foundational daily hydration — the right electrolyte balance to maximise retention, minimise sodium load, and work for every human body, every single day.

70
Percent
of your body is water.
The number that named us.
The standard we're built to maintain.
The Science

Why most drinks
don't actually hydrate you

Three metrics. Every hydration drink scored. Only one formula hits the ideal zone on all three simultaneously.
Sodium
Lower is safer
Retention (BHI)
Higher is better
Absorption
Practical range
Water
Plain
0 mg
No electrolytes
1.00
No retention
1.0×
Baseline
Sports Drink
e.g. Gatorade
110 mg
Within range
1.08
Below ideal
0.70×
Adequate
ORS
e.g. Electral
860 mg
4× over limit
1.53
Overshoots
0.60×
Slowest
SEVENTY
Foundational Hydration
150 mg
✓ Safe daily range
1.15
✓ Ideal daily zone
0.80×
✓ Practical upper
The only formula in the ideal zone on all three.
ORS retains well but loads you with sodium not safe for daily use. Sports drinks don't retain enough. Plain water passes straight through. SEVENTY is formulated for the one gap nobody has addressed — safe sodium, real retention, every day.
Be First

Launching soon.
Join the waitlist.

We're putting the finishing touches on SEVENTY. Early subscribers get first access, launch pricing, and a week's supply on us.

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